Nearly 2 MILLION US Facebook users quit social network • The Register

Nearly 2 MILLION US Facebook users quit social network • The Register:

 "Shares in Facebook continued to slide on Tuesday, after an analyst claimed the dominant social network had seen a modest drop in its userbase.

Capstone Investment's Rory Maher said Mark Zuckerberg's company suffered a 1.1 per cent fall in US users over the last six months. The number of European Facebookers had also declined, he added.

Meanwhile, Facebook's stock hit a month-long low yesterday finishing the day at $28.09 on Nasdaq, after falling some 8 per cent at the start of the week."

ED: This coupled with the damning BBC Undercover Bagel operation brings FB's claimed user base into serious doubt, which flows through to put their advertising business model under question with investors and prospective advertisers.........

BBC’s fake bagel company gets 3000 Facebook likes – Facebook ANZ responds

Thousands of "Likes" – but none from actual customers, or maybe even humans

"We ran a Facebook ad campaign and got likes from dozens of 'fans' who had over 1000 likes each. One even had over 2000."

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UPDATE/ July 16: Facebook is disputing a BBC story in which a reporter set up a fake company and found it got 3000 "likes" on the back of a $US10 ad capaign.

The social network's NZ marketing solutions manager, Paul Webster, passed on an NBR ONLINE query to Facebook Australia-New Zealand communications and public policy manager Mia Garlick.